I've got lots and lots of pet peeves, but there's one commercial that is really pushing my "set the GunDiva off" button. I don't even remember the name of the medication because I'm in such a blind fury by the time they get around to saying the name that it just doesn't register. Don't judge - everyone has pet peeves that set them right the eff off.
A little lesson in the difference between a sign and a symptom. A sign is, essentially, anything quantifiable; anything that can be seen or measured. A symptom, on the other hand, is anything that the patient feels or reports. To clarify: if a patient complains of sinus pain and green boogers, the symptom (what the patient feels) is sinus pain, the sign (what can be seen or measured) is green boogers. One more example: a patient complains of nausea, vomiting and diarrhea. The patient has one symptom, nausea, and two signs, vomiting and diarrhea.
Pretty simple, right?
One would think that advertising agencies could figure that out and quit advertising that their cold medication alleviates the signs of a common cold such as headache, stuffiness, and sinus pressure.
Those of us in the know - you now included - know that their cold medication alleviates the symptoms of a common cold.
And that seemingly small thing drives me absolutely, completely batshit. Just ask my students.